Hook: Why Websites Fail to Make Money by McDermott Andrew & McDermott Rachel

Author:McDermott, Andrew & McDermott, Rachel [McDermott, Andrew]
Language: eng
Format: epub
Publisher: WiseToWeb
Published: 2013-09-29T04:00:00+00:00

Dump too many problems on people in your message and they become overwhelmed. They simply freeze. Instead of going for what you’re offering (or even a competitor) they do nothing. A straight forward example of this is the dreaded wall of text.

What do we do when we see this? Most of us freeze or ignore the message.

Source: http://blog.ziggytek.com/2011/06/06/apples-retail-anniversary-poster-isa-wall-of-text/

And then there’s timing. Share problems at the wrong time and you get the wrong reaction. Upsell at an inappropriate time or fail to discuss a problem when you were supposed to and customers are angry.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.